We hit ‘follow’ on a wave of first-generation makeup, hair, fitness, Beauty and wellness influencers a while ago, but there’s a new crop of powerful names adding their voices to the digital beauty landscape, one Instagram post at a time. Read and follow.
If you love @deepica, follow The Brown Beauty Queen—Arshia Moorjani (@arshiamoorjani)
If you love @emilywweiss, follow Your Beauty BFF— Alessandra Steinherr (@alexsteinherr)
If you love @patrickstarrr, follow The Cool Girl’s Artist— Katie Jane Hughes (@katiejanehughes)
If you love @hairbysammcknight, follow The Hair Whisperer— Yannick d’Is (@yannickdis)
If you love @drjoshaxe, follow The Good Doctor— Dr Mark Hyman (@drmarkhyman)
If you love @patmcgrathreal, follow The Pasha of the Power Lip— Vlada Haggerty (@vladamua)
If you love @jenatkinhair follow The Mane Force—Kristin Ess (@kristin_ess)
If you love @kayla_itsines, follow The Master of Muscle Memory—Kira Stokes (@kirastokesfit)
If you love @makeupbymario, follow The Godmother of the Halogen Highlight— Nam Vo (@namvo)
If you love @goop, follow The Earth Mother— Lee Tilghman (@leefromamerica)
